Data Protection Policy

Art by Laura Wilson

Data Protection and Security Policy

Updated April 2018


This policy applies to Art by Laura Wilson’s dealings with clients and third parties that may be involved in processing customer related information. It covers the way personal information should be obtained, used, shared, physically stored and destroyed.

General Data Protection Regulation (GDPR)

The General Data Protection Regulation (GDPR) governs the processing (i.e. obtaining, holding, organising, recording, retrieval, use, disclosure, transmission, combination and destruction) of personal and sensitive data (i.e. information relating to a living individual – the data subject) and sets out the rights of individuals whose information is processed in manual or electronic form or held in a structured filing system.

Art by Laura Wilson will comply with this regulation by aiming to ensure that:

  1. there are comprehensive marketing plans and operational procedures in place for initiating contact with prospects and generating sales in a manner that complies with the General Data Protection Regulation;
  2. personal information is collected and used only when there are legitimate business reasons which are balanced against the interests of the individual concerned;
  3. personal information is not used in ways that would have adverse effects on individuals;
  4. the purpose or purposes for which the information is to be used is made clear to individuals and they have a choice as to whether to provide the information.
  5. Individuals are provided with easy to read and understand privacy notices when information is collected;
  6. personal information will only be handled in ways that individuals would reasonably expect; and
  7. on request, we can provide to the individual a copy of the personal information we hold about them.

Appropriate records will be maintained to demonstrate compliance with the above-mentioned requirements.


Consent will be required for certain types of information usage, generally relating to mailing lists and marketing communications.

When consent is required, it must be freely given, specific, informed and unambiguous. Requests for consent should be separate from other terms, and be in clear and plain language. The individuals consent to using their personal data must be as easy to withdraw as to give. Consent must be “explicit” for sensitive data. Art by Laura Wilson is required to be able to demonstrate that consent was given.

Under the Privacy and Electronic Communication Regulations (PECR) there are specific requirements relating to unsolicited direct marketing communications. A solicited communication is one that is actively invited, either directly by the customer or via a third-party. An unsolicited communication is one that the customer has not invited but they have indicated that they do not, for the time being, object to receiving it. If challenged, businesses would need to demonstrate that an individual has positively opted in to receiving further information from them.

Art by Laura Wilson understands that it is unlawful to contact customers or organisations that have informed us that they do not wish to receive unsolicited marketing material. Therefore, Art by Laura Wilson are aware of and comply with the following:

Emails and text message – Art by Laura Wilson will not contact individuals by email or via text message without obtaining prior consent unless the individual’s details have been obtained in the course of a sale or negotiations of a sale. Individuals will be given the opportunity to opt out of receiving further marketing emails or texts each time that such contact is made.

The Mailing Preference Service (MPS) is managed by the Direct Marketing Association and supported by Royal Mail to enable individuals to register their names and addresses to limit the amount of direct mail they receive. Unsolicited marketing material will not be sent by post to individuals that have informed Art by Laura Wilson they do not wish to receive such information or they have registered with the MPS.

Art by Laura Wilson maintains internal logs of individuals and organisations that have indicated that they do not wish to receive unsolicited marketing information.

PECR and cookies

Under the PECR, as from 26 May 2011, businesses must seek consent before any cookie is set on an individual’s computer.

Cookies are small, often encrypted text files, located in browser directories. They are used by companies to help users navigate websites efficiently and perform certain functions. Cookies are also used to keep computer users logged in and their personal details private or for tracking their activity so that companies can improve the website. Cookies can be used by third parties to track information about individuals and spam them with adverts. By themselves, cookies pose no risk since they do not contain viruses.

Session cookies enable the website to track user movement from page to page so that the user does not get asked for the same information again. The most common example of this functionality is the shopping cart feature of an e-commerce website. Session cookies are never written on the hard drive and they do not collect any information from the user’s computer. Session cookies expire at the end of the user’s browser session.

Persistent cookies are stored on the user’s computer and are not deleted when the browser is closed. Such cookies can retain user identities and preferences, allowing those preferences to be used in future browsing sessions.

Art by Laura Wilson is responsible for ensuring that the websites comply with the PECR and that, where necessary, appropriate information is disclosed to website users and consent is obtained from users before cookies are set.

Fair treatment

Fairness generally requires us to be transparent, i.e. clear at outset and open with individuals about why the information is being collected and how it will be used. Assessing whether information is being processed fairly depends partly on how it is obtained. In particular, if anyone is deceived or misled when the information is obtained, then this is unlikely to be fair.

Art by Laura Wilson aim to ensure that, in all cases, consent and privacy statements will:

  • be clear, fair and not misleading;
  • explain the consequences of not providing the required information;
  • explain how long the information will be kept for;
  • explain if the replies to questions are mandatory or voluntary;
  • explain if the information will be transferred overseas;
  • explain that if the information will be shared, who with and how they will use it;
  • explain how customers may be contacted e.g. telephone, email, SMS, post;
  • explain customers’ rights – e.g. they can obtain a copy of their personal information;
  • explain who to contact if they wish to know more information about how their information is held or to opt-out of receiving further information or if they need to complain; and
  • explain customers’ right to complain to the Information Commissioner’s Office.

Art by Laura Wilson is responsible for ensuring that the following details are communicated to clients:

  1. the identity of the business or if appropriate, its nominated representative;
  2. the purpose(s) for which the business intends to process the prospect’s or customer’s personal information and if the information is to be shared or disclosed to other organisations (so that the individual concerned can choose whether or not to enter into a relationship with the company sharing it);
  3. any additional information that will enable the business to process the information fairly; and
  4. how customers can access the information held about them (as this may help them to spot inaccuracies or omissions in their records – see section below on Rights of Data Subjects).

Minimum amount of personal data

Under the principles of GDPR, Art by Laura Wilson identify the minimum amount of personal data we need so as to properly fulfil our purpose. We ensure that we hold that much information, but nothing further. If we need to hold particular information about certain individuals, we only collect the information for those individuals and nothing more. Art by Laura Wilson does not hold personal data on the off-chance that it might be useful in the future.

Accurate and kept up-to-date

Art by Laura Wilson] will:

  • take reasonable steps to ensure the accuracy of any personal information they obtain;
  • ensure that the source of any personal information is clear;
  • Establish if the individual has challenged the accuracy of the information, this is evaluated and recorded carefully; and
  • consider whether it is necessary to update the information, particularly if the purpose relies on the information being current.

Art by Laura Wilson understands that an expression of an opinion about an individual is classed as their personal information. The record of an opinion (or of the context it is held in) will contain enough information to enable a reader to interpret it correctly. If an opinion is likely to be controversial or very sensitive, or if it will have a significant impact when used or disclosed, Art by Laura Wilson understand that it is even more important to state the circumstances or the evidence it is based on. Any remarks made in emails or system notes would need to be disclosed if the individual requested it. Therefore, Art by Laura Wilson ensure that records do not contain anything that might be considered derogatory, or offensive, even though the record is generally for internal use.

Rights of Individuals

The General Data Protection Regulation creates specific rights of individuals. These include:

– The right to be informed

– The right of access

– The right to rectification

– The right to erasure

– The right to restrict processing

– The right to data portability

– The right to object

– Rights in relation to automated decision-making and profiling.

Subject Access Requests

An individual has the right to see the information that Art by Laura Wilson] holds about them and can make a request to access this information. Requests must be responded to within 30 days of receipt.

In line with the GDPR, Art by Laura Wilson will request certain information before responding to a request:

– enough information to judge whether the person making the request is the individual to whom the personal information relates to avoid personal information about one individual being sent to another, accidentally or as a result of deception.

– Sufficient information that would reasonably be required to find the personal information amongst the records held by the company and covered by the request.

In the event of an individual making a subject access request via a third party Art by Laura Wilson will request written consent from the individual to confirm that the third party can request and receive information on the individual’s behalf.

An individual who makes a request is entitled to be:

  • told whether any personal information is held and being used;
  • given a description of the personal information, the reasons it is being processed, and whether it will be shared with any other organisations or individuals;
  • given a copy of the information; and
  • given details of the source of the information (where this is available).

Requests for information from law enforcement agencies

The General Data Protection Regulation includes exemptions, which allow personal information to be disclosed to law enforcement agencies without the consent of the individual who is the subject of the information, and regardless of the purpose for which the information was originally gathered.Art by Laura Wilson will release personal information to law enforcement agencies if required to do so.

Shared Documents

Art by Laura Wilson has shared cloud access provided to those we work with to support the use and transmission of documents and information. To ensure effective security protocols, when accessing documents on the shared drive, they should be downloaded to a computer to be worked on or reviewed and then uploaded when changes have been completed or the documents have been viewed.

Access to the shared drive is set up to automatically disconnect after a period of inactivity.

Data security


Art by Laura Wilson has appropriate security measures to prevent personal information held being accidentally or deliberately compromised. In particular, Art by Laura Wilson:

  • have designed and organised security to fit the nature of the personal information held and the harm that may result from a security breach;
  • are clear about everyone’s responsibility for ensuring information security;
  • make sure that the correct physical and technical security is in place, backed up by robust processes and procedures and
  • are ready to respond to any breach of security swiftly and effectively.

Art by Laura Wilson recognise that information security breaches may cause real harm and distress to the individuals if their personal information is lost or abused (this is sometimes linked to identity fraud).

Managing and monitoring staff

Art by Laura Wilson ensures that those acting on their behalf are aware of, trained and comply with regulatory requirements and company policies on data protection and information security matters.

There are controls in place to ensure that those people handling customer or confidential business information are honest and trustworthy and do not disclose information about customers without checking the identity of callers and verifying that they are entitled to the information being requested.

There are controls in place to ensure that only authorised personnel can access, alter, disclose or destroy personal information and only act within the scope of their authority. All paper records containing customer information and commercially sensitive information are stored securely when not in use and desks are cleared at the end of the working day.


The Payment Card Industry Data Security Standard (PCI-DSS) was put together by the PCI Security Standards Council to decrease payment card fraud across the internet and increase credit card data security. Art by Laura Wilson comply with the PCI-DSS requirements, this is enforced by the ‘acquiring bank’ through whom we have our merchant account.

There are twelve key requirements for organisations:

  1. Install and maintain a firewall configuration to protect data.
  2. Do not use vendor-supplied defaults for passwords or other security parameters.
  3. Protect stored data.
  4. Encrypt the transmission of cardholder data and sensitive information.
  5. Use and regularly update anti-virus software.
  6. Develop and maintain secure systems and applications.
  7. Restrict access to data by business need-to-know.
  8. Assign a unique ID to each person with computer access.
  9. Restrict physical access to cardholder data.
  10. Track and monitor all access to network resources and cardholder data.
  11. Regularly test security systems and processes.
  12. Maintain a policy that addresses information security.


Art by Laura Wilson have procedures in place if we use third parties to process information to ensure that we:

  • only choose a data processor that provides sufficient guarantees about its security measures to protect the information and the processing it will carry out;
  • take reasonable steps to check that those security measures are working effectively in practice; and
  • put in place a written contract setting out what the data processor is allowed to do with the personal information or business information.

Art by Laura Wilson requires third parties that it works with to ensure that there are adequate security measures in place to secure the information that is being held.

Restrictions on transferring information to non EEA countries

There are no restrictions on moving personal information within EEA countries. As Art by Laura Wilson uses cloud services, we know that personal information will be held within the EEA and also transferred outside the EEA. We are open and transparent with our clients and potential clients about where their information is processed and accessed.

Art by Laura Wilson considers the following factors when deciding whether or not to transfer information overseas:

  • the nature of the personal information being transferred;
  • how the information will be used and for how long; and
  • the laws and practices of the country where information is being transferred to.

We also consider additional factors such as:

  • the extent to which the country has adopted data protection standards in its law;
  • whether there is a way to make sure the standards are achieved in practice; and
  • whether there is an effective procedure for individuals to enforce their rights or get compensation if things go wrong.

Data loss

If personal information is accidentally lost, altered or destroyed, attempts to recover it will be made promptly to prevent any damage or distress to the individuals concerned. In this regard Art by Laura Wilson consider the following:

  • containment and recovery – the response to the incident includes a recovery plan and, where necessary, procedures for damage limitation.
  • assessing the risks – assess any risks and adverse consequences associated with the breach, as these are likely to affect how the breach needs to be contained.
  • notification of breaches – informing the Information Commissioner’s Office or other relevant Supervising Authority as necessary (within 72 hours), law enforcement agencies and individuals (whose personal information is affected) about the security breach is an important part of managing the incident.
  • evaluation and response – it is important to investigate the causes of the breach, as well as, the effectiveness of controls to prevent future occurrence of similar incidents.
  • Additionally, Art by Laura Wilson would also look to ensure that any weaknesses highlighted by the information breach are rectified as soon as possible to prevent a recurrence of the incident.

Data retention

To comply with information retention best practice, Art by Laura Wilson establish standard retention periods for different categories of information, keeping in mind any professional rules or regulatory requirements that apply and ensuring that those retention periods are being applied in practice. Any personal information that is no longer required will either be archived or deleted in a secure manner.

Art by Laura Wilson’s retention periods for different categories of personal information are based on individual business needs.

Art by Laura Wilson understands the difference between permanently deleting a record and archiving it. If a record is archived or stored offline, it will reduce its availability and the risk of misuse or mistake. If it is appropriate to delete a record from a live system, Art by Laura Wilson will also delete the record from any back-up of the information on that system, unless there are business reasons to retain back-ups or compensating controls in place.

Secure disposal of records and computer equipment

Once the retention period expires or, if appropriate, the customer or business information is no longer required; paper records should be disposed of in a secure manner. All paper records containing customer or business information are disposed of by shredding. This includes all archived records.

All used computers, fax machines, printers and any other electronic equipment that may contain or that will have stored customer or corporate information in electronic format must be disposed of in an appropriate manner after the information has been completely wiped off.



This policy will be reviewed periodically in light of changing business priorities and practices and to take into account any changes in legislation.